Woah! A blog update by The Neverending Beer
Factory…something must be a-brew.
Get it? Cuz we’re a brewery and we brew? Nevermind.
Okay, lame jokes aside; we’ve decided to buckle down on this
blogging business because we didn’t realize how many hearts this social media
method actually reached. Look at the top right corner of this page…..go on
now…..see that? 2 followers. That’s why we didn’t put much effort into the
blog, however, we’ve heard whispers on the winds of time that millions of
people are looking at this page. You think I’m exaggerating? Fine. Billions of
people.
THIS MEANS YOU’RE GOING TO GET BLOG UPDATES FROM US ALMOST
EVERY WEEK OF YOUR LIFE!!!!!!
Rather than catch you up on everything that happened in 2012
(there’ll be a special little blog post on that at the end of the year), I’ll
give you a snapshot of where we are right now. Check this…
We’ve got quotes from all our vendors for the mass of
equipment we need to purchase (fermenters, boil kettles, canning lines, glycol
chillers,….., everything in the world) and a few lucky locations in Burbank
that we are going to be aggressively trying to inhabit. This seems like something
as easy as calling a company for a quote but you’re completely wrong about
everything. Everything. It’s an iterative process that helps shape what your
brewery will look like and, ultimately, your production size.
Our business plan and proposal is shaping up to be rock
solid. After collecting market data and researching the brewing industry, we’re
more convinced than ever that the Beer Factory is going to be huge. ßI called it. And I will
bring this blog up all the time at future parties, saying, “Hey, you guys
remember when I predicted the success of the Beer Factory? Oh, I have a printed
copy of the blog in my pocket to show you.”
Our logos, labels, and names are all cleared for trademarking!
We were worried that we were infringing on rights by using pop culture
references and images associated with Willy Wonka, The Neverending Story, or
Lost Woods the movie, directed by Phillip and Nathan Ellering on Netflix or at
your local Blockbuster (go buy it). But, we’re all clear.
We’re now a recognized “Brewery in planning” by the people
that track and record all of the US breweries. I don’t know, I thought it was
cool.
I think that’s all I care to mention right now. We’ve got to
go get ingredients to brew beer for our super secret tasting event coming up in
November. Oops. Now all two followers know that something is happening sometime
in November.
Oh, and I know I said I wouldn’t do a recap but I have to
congratulate the Mars Science Laboratory Team for the successful landing of
Curiosity. The post-landing party took down a keg of 1982 and a keg of Falcor
White. Yep, The Neverending Beer Factory: fueling rocket scientists since 2011.
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